Understanding the Amazon Seller Code of Conduct

Key Principles of the Amazon Seller Code of Conduct

Amazon expects all sellers to act fairly and honestly. The following principles are the foundation of the Seller Code of Conduct:

• Provide Accurate Information: Sellers must always provide truthful and accurate information to Amazon and its customers. This includes using a business name that correctly identifies your business and listing products in the appropriate categories​.

• Act Fairly: Sellers must not misuse Amazon’s services or attempt to manipulate sales rank, product reviews, or search results. Fair competition is essential, and sellers should not engage in activities that harm other sellers, such as creating fake orders or submitting false claims​.

• Do Not Influence Customer Ratings: Sellers are prohibited from offering incentives in exchange for positive reviews or attempting to manipulate feedback. All customer reviews and ratings must be genuine and unbiased​.

• No Unsolicited Communications: Sellers should only contact customers through Amazon’s Buyer-Seller Messaging system and only when necessary to fulfill an order or provide customer service. Marketing messages or attempts to direct customers to external websites are not allowed​.

• Follow Amazon’s Sales Process: All transactions must be completed through Amazon’s platform. Sellers should not attempt to direct customers to other websites or circumvent Amazon’s payment and fulfillment processes​.

• One Selling Account Per Region: Sellers are generally allowed to maintain only one selling account per region unless there is a legitimate business need for additional accounts, such as managing multiple brands. All accounts must be in good standing to avoid penalties​.

Consequences of Violating the Code of Conduct

Violations of the Seller Code of Conduct can lead to severe consequences, including:

• Listing Cancellation: Amazon may cancel any listings that violate the code of conduct.
• Payment Suspension: Payments may be suspended or forfeited if a seller is found to be in violation.
• Account Suspension: Repeated or serious violations can result in the suspension or termination of selling privileges on Amazon​.

Staying Updated with Amazon’s Policies

Amazon continually updates its selling policies and the Seller Code of Conduct. Sellers are encouraged to regularly check for updates to ensure compliance. Understanding and adhering to these rules is essential for maintaining a successful and sustainable business on Amazon​.

Conclusion

Compliance with Amazon’s Seller Code of Conduct is not just about following rules—it’s about fostering a trustworthy and fair marketplace. By adhering to these principles, sellers can protect their businesses and contribute to a positive shopping experience for all Amazon customers.

At American eLogistics, we understand the importance of maintaining compliance with Amazon’s policies. We are here to support your business with expert logistics solutions that align with Amazon’s standards. Contact us today to learn more about how we can help you navigate the complexities of selling on Amazon.